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The Application of the Ansoff Matrix in Dental Business Management

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Abstract

This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix—market penetration, market development, product development, and diversification—can be effectively utilized by dental practices to expand and thrive within the evolving healthcare landscape.

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Authors

Alessandro Quaranta - Clinical Professor, School of Dentistry. The University of Sydney. Scientific and Educa- tion Manager, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Director, Australa- sian Institute of Postgraduate Dentistry, Sydney, NSW, Australia

Lai Hui - Director, Smile Specialists Suite, Newcastle-Neutral Bay, Director, Australasian Institute of Postgraduate Dentistry, Sydney, NSW, Australia

How to Cite
Quaranta, A. ., & Hui, L. . (2024). The Application of the Ansoff Matrix in Dental Business Management. Annali Di Stomatologia, 15(3), 175–178. https://doi.org/10.59987/ads/2024.3.175-178