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Vol. 15 No. 3 (2024)
DOI: 10.59987/ads/2024.3.175-178
Articles
2024-10-31

The Application of the Ansoff Matrix in Dental Business Management

Authors

Alessandro Quaranta, Lai Hui

Keywords: Dental business, Market, Dental practice

Abstract

This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix—market penetration, market development, product development, and diversification—can be effectively utilized by dental practices to expand and thrive within the evolving healthcare landscape.

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Authors

Alessandro Quaranta - Clinical Professor, School of Dentistry. The University of Sydney. Scientific and Educa- tion Manager, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Director, Australa- sian Institute of Postgraduate Dentistry, Sydney, NSW, Australia

Lai Hui - Director, Smile Specialists Suite, Newcastle-Neutral Bay, Director, Australasian Institute of Postgraduate Dentistry, Sydney, NSW, Australia

License
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors contributing to Annali di Stomatologia agree to publish their articles under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which allows third parties to copy and redistribute the material providing appropriate credit and a link to the license but does not allow to use the material for commercial purposes and to use the material if it has been remixed, transformed or built upon.

How to Cite
Quaranta, A. ., & Hui, L. . (2024). The Application of the Ansoff Matrix in Dental Business Management. Annali Di Stomatologia, 15(3), 175–178. https://doi.org/10.59987/ads/2024.3.175-178