The Application of the Ansoff Matrix in Dental Business Management
Authors
Alessandro Quaranta, Lai Hui
Abstract
This paper examines the implementation of the Ansoff Matrix, a well-established framework for strategic planning, in the management of dental businesses. It explores how the four growth strategies delineated by the matrix—market penetration, market development, product development, and diversification—can be effectively utilized by dental practices to expand and thrive within the evolving healthcare landscape.