Register Login
Open Journal Systems
Search
Vol. 15 No. 2 (2024)
DOI: 10.59987/ads/2024.2.94-97
Articles
2024-07-17

Applying the 7 Ps of Marketing to Enhance Dental Practice Operations and Success

Authors

Alessandro Quaranta, Wang Lai Hui

Keywords: Dental, Healthcare, Marketing

Abstract

In the evolving healthcare sector, dental practices face the imperative to adopt robust marketing strategies that attract and retain patients and optimize service delivery and operational efficiency. The 7 Ps of marketing—Product, Price, Place, Promotion, People, Process, and Physical evidence—constitute a comprehensive framework designed to address these multifaceted challenges. This framework not only aims to meet but exceed patient expectations, fostering practice growth and enhancing operational excellence. Each element of the 7 Ps plays a pivotal role in crafting a marketing strategy that is aligned with the core objectives of healthcare marketing and patient care standards. This commentary will analyse the application and the optimisation of the 7Ps framework in dental marketing and operational management.
Share on

Downloads

PDF
HTML
Authors

Alessandro Quaranta - Clinical Professor, School of Dentistry. The University of Sydney. Scientific and Educa- tion Manager, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Australia

Wang Lai Hui - Director, Smile Specialists Suite, Newcastle-Neutral Bay, NSW. Australia

License
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Authors contributing to Annali di Stomatologia agree to publish their articles under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License, which allows third parties to copy and redistribute the material providing appropriate credit and a link to the license but does not allow to use the material for commercial purposes and to use the material if it has been remixed, transformed or built upon.

How to Cite
Quaranta, A. ., & Lai Hui, W. . (2024). Applying the 7 Ps of Marketing to Enhance Dental Practice Operations and Success. Annali Di Stomatologia, 15(2), 94–97. https://doi.org/10.59987/ads/2024.2.94-97